Bourjois Bronzer Drugstore Face Products Primer Reviews and Swatches

Beautiful Bronzing isn’t Always So Simple – Bourjois Bronzing Primer

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Have you ever seen a product in the store and thought to yourself, “THERE is my next Holy Grail product!”, only to bring it home and realize it isn’t? Like, not even anywhere close to making it into your daily rotation let alone being your Holy Grail of Holy Grails? Well, that’s what happened here with Bourjois Bronzing Primer.

I like Bourjois a lot, I own a lot of their products and quite a few are in my daily rotation – especially their bronzing products. That’s why I thought this would have a comfortable little spot in my new Burton Cosmetics Bag (see here, I’m in love). Sadly, it doesn’t. It is tucked away in my rarely ever opened “Face products” drawer, only to be brought out again when I forget why I didn’t like it. But I’m getting ahead of myself, here’s what happened.

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The Claims

Bourjois Bronzing Primer claims to smooth, even and mattify while imparting a bronzed glow to skin. This little pot (upon inspection) has everything I want in a bronzing primer:

  1. It’s matte, like completely matte – great for contouring
  2. It’s a gorgeous real bronze colour, not orange
  3. It goes under foundation (I’m so fair I need to layer bronzer wherever I can)
  4. It doubles as a primer!

Lately, I’ve been mixing Lise Watier 3-in-1 Miracle Bronzing Primer (only the bronze side) with Hourglass Mineral Veil primer to make my perfect base. I love the results but man it’s expensive and not to mention a waste of product because I don’t use the translucent primer side of the Lise Watier one. Nonetheless, I began looking for an all-in-one alternative, and the Bourjois Bronzing Primer definitely caught my eye.


The Results

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My instant reaction the first time I touched this primer was, “Whoa. That’s…thick?”. I expected this to be like other potted primers, silky, smooth and easily blendable – I was mistaken. I’m not even sure where to start when describing this texture, it’s somewhere between a very matte heavy coverage foundation and a mousse textured blush, sorry, no other way to describe it. I also find it to be almost too pigmented for a bronzing primer. When you try to blend it, it comes out looking muddy and streaked unless you take a lot of time with it. When it comes to a primer, or even a bronzer for that matter, I personally want more sheer and build able coverage that I don’t have to take 10 minutes blending away.

The end results (after extensive blending) are pretty and natural but for the effort it takes, I’m not sure this $26 pot is worth it. I’m going to keep expanding my bronzing primer wardrobe and I’d love any suggestions. This Bourjois Bronzing Primer isn’t completely out for me but it’s definitely only for days when I have extra time.


The Summary

Bourjois Bronzing Primer
$26.00 CAD
Available at: Shoppers Drug Mart
Rating: C+