Powerful Primers – E.l.f. Eyeshadow Primers Vs. Urban Decay Primer Potion


So, yesterday I received a package in the mail from E.l.f. and as soon as I saw these two primers that I ordered, I knew I had to do an instant comparison. I have really oily eyelids, I don’t know if it’s because I wear glasses (I’ve heard that can happen) or because I just have an abnormal amount of sebaceous glands in that area but eyeshadows and my lids don’t get a long – at all! I’m talking like an hour into my day and my shadow is already accumulating in my crease in an oily mess. Which is strange because I don’t have oily skin anywhere else? Anyway, I digress. What I’m actually here to talk about is how the e.l.f. Eyeshadow Primer products hold up against an ol’ faithful, Urban Decay Primer Potion.


This experiment actually started yesterday. I got my package right before I was supposed to leave for work, and of course I opened and started swatching instantly, thus ending up going to work with swatches up my arm that looked like bruises (luckily covered by my sweater, and yes, sweater it’s freezing in my building!). But, there was a purpose! I was already testing these three primers with one of the mineral shadows I had received. The results yesterday were very different from today! I don’t know if it was because of the shadow or the sweater but Urban Decay held up by far the best over 12 hours. The other two were almost imperceivable after about 6.



Today, on the other hand, you will see what happened. First, let’s compare. E.l.f. Essential Primer and e.l.f. Mineral Eyeshadow Primer look and feel almost exactly the same. They both come in a tube with a doe-foot applicator and the textures are almost identical with the exception of the Mineral being a tiny bit thicker. I expected the ingredients to be the same but they aren’t. I don’t know what any of the ingredients mean so I can’t compare what’s better to have in a primer, haha. Urban Decay’s Primer Potion is thicker, creamier and dries to a different texture than the other two. It also comes in a squeeze tube now (I’m pretty sure?) as opposed to the old packaging that you couldn’t get all the product out of (the old curvy bottle).


Natural Light




Well, here’s where things start to change from yesterday. Yesterday I used E.l.f. Mineral Shadow in Socialite (taupe-y, grey, purple) and there was a massive difference in pigmentation between the primers. The shadow placed over the Urban Decay Primer Potion looked like a completely different shadow! Much darker, more intense and shimmery. You could see all the different colours that were supposed to be seen in the shadow. The e.l.f. Mineral Eyeshadow Primer didn’t do a bad job, just a little lighter and less intense and the E.l.f. Essential Primer looked awful! You almost couldn’t even see the shadow over the Essential one. Today they all look relatively the same, with Urban Decay looking just a touch brighter and more “teal”.


Natural Light



Here are the results! This is after 8 hours of me cleaning, doing laundry, washing my hands probably 4 times and just participating in daily life (which includes picking up and playing with lots of cats!). They all held up pretty well considering the amount of water they were exposed to! Obviously, Urban Decay is slightly ahead and in real life the mineral primer looks better than the Essential.


I wouldn’t hesitate to pick up on the e.l.f. Mineral Eyeshadow Primer! It has the closest wear and intensity to Urban Decay Primer Potion at about 1/8 of the price! I’m not convinced the Essential primer helped at all and it didn’t intensify the eyeshadow colour even a little bit, so if you’re going to purchase one, spend the extra $2 and get the Mineral version. And if you have the money, get the Primer Potion.



e.l.f. Mineral & Essential Eyeshadow Primers – $3 & $1
Urban Decay Primer Potion – $22
Available at: eyeslipsface.com/Sephora or Urbandecay.com