Hey You, Wake Up! With Almay Wake Up Makeup!


Let’s be honest, we all need a little help waking up! Even if we all get our 8 hours, there are some days where it just doesn’t show like we want it to. My friends over at Almay  have your back! Their new line of Wake Up products does just what you need on early mornings, or in my case, everyday!

Almay Wake Up Liquid Makeup

  • Ivory 010 – SPF 20

I can’t tell you how long I’ve been looking for the perfect foundation – I’m sure you can all agree. Almay Wake Up Makeup is a sheer/light coverage that gives you a luminous finish. I was worried there would be intense shimmer (a la Revlon Photofinish) but I was wrong. There definitely are light-reflecting pigments but they aren’t detectable to the eye, it just looks like a natural, healthy skin! If you are looking for a fuller coverage I would say skip this, but if you want a sheer coverage and do the rest with concealer (as I do) this is perfect! Even though the shade is a tad light for me, it blends easily and looks flawless.

Natural Light – Thick swatch on bottom, sheered out on top

Another plus is all Almay’s products are made for sensitive skin, which I have, so I feel good about using them and not potentially developing some crazy rash!

Almay Wake Up Eyeshadow Trio + Primer

  • Invigorate

Genius! A white primer nestled nicely in my eyeshadow trio! It really makes the shadow colours pop and stay in place as these shadows are very soft and can be a little crumbly on their own. The colours in this palette are gorgeous, and I’m not usually a blue girl. The lightest is shimmery and sheer while the grey is intense shimmer and the blue is satin and more pigmented. I love the combination and I would have never thought of it myself.

It also comes with a little pull out lesson so you know where to apply each colour! Handy!

Left: Natural Light, Right: Flash

These shadows have a little bit of a tendency to fade but the sheer, shimmery colours really do work wonders to wake up your eyes!

Almay Eyeliner + Highlighter 

  • Sapphire Splash and Iced Diamond

A while back I was searching everywhere for the perfect dark navy eyeliner, well, I finally found it! Blue helps to make your eyes look whiter, just as it helps your teeth to look whiter, so having a navy next to your eyes instead of a black or brown will really help you “wake up”! Plus, the nicely shimmery highlight shade catches the light under your brow bone to open your eyes up even more. The navy liner looks dark in the shade but when the sun hits it, is a multidimensional cobalt colour! Love it!

One end has the super smooth, long wearing liner and the other has a sheer, soft cream shadow stick.

As you can tell the liner is dark, dark navy which I love but it still isn’t harsh on the eyes. I highly recommend this dual ended stick!


Almay Wake Up Collection (excluding blush – coming up!)
Available at: Drugstores & well.ca
Prices:  Roughly $8-15 CAD

Overall Grade: A-

Liquid Makeup: A
Eyeshadow Trio + Primer: B-
Liner + Highlighter: A+

Disclaimer: These products were sent to me for consideration of review. All opinions are my own.